Search Engine Optimisation Drogheda
SEO Drogheda Website Design
Having a professionally designed website just isn’t enough to get you on page one of Google. Let’s face it, if you don’t appear in a Google search then it’s almost impossible for people to find you. SEO means search engine optimization and if your website isn’t appearing on page 1 then you seriously need the help of SEO and someone who knows their way around Search Engine Optimization.
Here we take a good look at what your competitors are doing and do it better. Once the problem has been identified, we can work towards a solution and get you to page 1. Please note: No one can guarantee you a place on page 1 of Google never mind the top spot, but its a goal to aim for.
… and the process can be long term. Ranking on page 1 of Google can take a new website build anything from 3 – 6 months. Where a websites that have been established for some time will see changes within days if not hours. Google just needs to know it can trust you and just remember, SEO in an investment into your business, not a cost! As the time passes I will monitor your progress and constantly improve the content helping you to rise in the rankings. My goal is to get you as high up as possible in the search rankings, just be patient and know it can take this time to get ranked.
Search engine optimization, is a beautiful simple system whereby, a user seeking help and assistance from the internet, puts a keyword into a search engine like Google for instance, and if their keyword is in your websites structure then it is returned to them as a possible answer to their search queries and you make a sale, all going well.
For example, let’s pretend you’re a newbie to website design and you have just hit a snag in your design. Where do you go for help, but doctor Google of course, just like the rest of us? Today in this fast paced life, people want immediate answers to their problems, and scrolling through a myriad of websites looking for the “best way to rank on page 1 of Google”, can be very time consuming? Now if you have “best way to rank on page 1 of Google” as a keyword on your website, you will possibly rank highly on Google.
So imagine on your website you have just briefly touched the surface of SEO, and someone else has in the same business has dedicated time money effort and self-discipline to make his SEO page stand out, guess which one gets the Google vote?
SEO Drogheda best practice for your home/landing page
Before your potential customers hit the fold or bottom of your home/landing page, they should know the following. Your phone number/contact details, what you do and where you are located. If you are located in Drogheda, then Drogheda should be part of these details. You only have 3-5 seconds to capture someone’s interest before they bounce off your site and on to your competitors. For example if you have a 24 hour breakdown service, this should be on your home/landing page with a contact number, seems obvious, doesn’t it? Sadly all to often a phone number is tucked away on the contact form! This is not good business.
Also answering a question is also very helpful. What is the biggest question your company answers every week, post it with an answer and a link to ask for more information and you are well on your way to securing this customer.
So many people get this so wrong with a sell, sell attitude straight away. Remember people have come to your website for help and assistance, be the help and assistance they require.
After you spend weeks writing great informative content, which is king by the way as far as Google is concerned, then comes SEO (search engine optimization. (A well-designed landing page coupled with good keyword structure and you are on your way to the top of google. But it does take time money, effort and discipline to get there.
Top 10 reasons for (SEO) Search Engine Optimisation on your website.
SEO is so vital for generating a professional presence online. If you’re not on page 1 you are missing out and your competitors are taking your lion’s share of the market pie! Time and time again, the question has been asked, “Where’s the best place to hide the bodies?” The answer is page 2 and beyond! Once again, if your business or service is not on page 1, then you are missing out big time.
So many services or businesses out there know they need SEO but fail in their understanding of just how important and powerful and well-structured SEO approach is to their setup.
Listed below are my top 10 reasons for having a strong SEO presence on your website.
Before we begin, where did you find me, if I can do this for my business, what can I do for your business?
1: Organic traffic.
This is where your next customer searches for a question to their current problem. If you have a business selling widgets, you better be able to answer all and any questions that come your way. You must be an expert and the go-to guy for all matters widget. For if you’re not then your competitor is!
A silly example is called for. Let’s say a potential customer asks Google the following question.
Q: What is the best widget for a 10-year-old boy? If the question and its answer are not on your site but on your competitor’s website, guess which one wins Google’s favour and gets the business?
2: Well Designed SEO Makes for a Better User Experience
A website that is built with the end-user in mind and SEO optimised, will make their search a quick and rewarding task. Three clicks or more and you are in big trouble. More today than ever before people want instant answers and if they have to go searching, then you have lost their custom. Google has devised a way to discover between a positive or negative experience and if your visitors are experiencing too many negative experiences, you will get demoted in the rankings. Page two with all the hidden bodies! Let’s face it, no one goes to page two to look for anything.
3: SEO Builds Trust and Credibility
It can take time and effort to build trust and credibility with SEO, but without it, you are lost. As in No: 1 we become an authority, this gets you more page views, sales, and positive comments, all of which Google is constantly checking. Is the information on your website sound accurate and up to date, can it be trusted, more to the point can you be trusted? Getting here takes time money effort and self-discipline. There is no short cut! Be patient.
4:Local SEO Means Increased Engagement, Traffic & Conversions
Local SEO creates a specific focus on a town like Drogheda or cities close to your business. Time and again you may see companies advertising their wares with a “near me” keyword. Google once again now sees near me as a top search factor. People want instant gratification and answers, thus travel is not on their minds.
5: SEO Best Practices Are Constantly Evolving
Local SEO is not something you have a go at for a couple of weeks to see how things go, it’s ongoing for the simple reason, Google changes its algorithm thousands of times a year, plus they have a list of 200 ranking factors which must also be taken into account! Furthermore, if you fall behind, it may happen that even Google won’t find you! To keep in the running your site needs to be active with changes.
6: SEO Impacts the Buying Cycle
Customers today just like our parents do their research and long gone are those days of trekking across town visiting many different shops for that item. It has been replaced by the click of a mouse for your convince. From a buyer’s perspective, this is a very big advantage. If your webpage is optimised for SEO, then you have the sale. But if you only have put in half an effort, you lose. As I said earlier, SEO is not an overnight success, once again, it takes time, money, effort, and self-discipline to get to the top. Imagine a picture of a widget and some technical details, size, weight, and so on. Then imagine a 10-year-old buy having fun with the same widget and a description saying as much, employing emotion, which widget are you most likely to purchase? Good SEO impacts the buying cycle! Sell the sizzle not the sausage!
7: Keeping on top of SEO.
As mentioned earlier, Google changes its algorithm on a very regular basis, in fact, thousands of times a year. And since they keep the changes to themselves, you are always felt wondering what’s in vogue now? At one time it was keywords, then it was pictures, followed by video followed by content is king, you see a lot of this about and now its authority. You must be an authority in your chosen field. If you have been published in magazines or journals hard copy or on the net, relevant publications then Google looks upon you as an expert. Failing this you can do what I call, reverse engineering. Here we take your top 5 competitors in Drogheda for instance and analyse their website, which gives us an understanding of what they do and how they do it. This forms a basis of a way forward for your business.
8: SEO Is Relatively Cheap when all things are considered
Of course, it costs money, not all the best things in life are free! The benefits of SEO really do outweigh the cost, a well thought out strategy will pay benefits for years to come, but it is only as effective as the investment into the process.
9: Local SEO, we are here for the long haul
SEO can and hopefully will have a positive beneficial impact upon your business. Where are you now and where would you like to be this time next year? Understand that with a fresh website, unknown to Google, it can take 3 -6 months before you are showing up in the rankings. Google needs to be able to trust you. If on the other hand, if you have an established website build stuck on page 3, well then within hours you may see positive changes. And the more time, money, and SEO effort committed to your business the better the chances of becoming a contender in its market and ranking higher in the search engines.
10: Measuring SEO Success
Unlike paid advertisements with FB or Google Add Words, you can measure the effectiveness of the investment. SEO is a different animal, as it is not possible to join the dots and all the work that goes on in the back end. SEO is aimed at getting you to the highest spot on the page of Google. Also making you an authority in your chosen field.
Apart from selling online, you should know, must have a blog offering advice to the world at large. As mentioned earlier, what’s the best widget for a 10-year-old boy? How does your competition answer this query? No matter how they answer it, you must do better.
The introduction of a quality SEO strategy is so important to the growth of your business. After all, I’ve said, it should be obvious that without quality SEO, you are going to crash and burn. Yes, it takes time to build up a brand and you must be patient with this process. There is no digital readout to view your ROI, but in time the effort will speak for its self. The best SEO Service Company is the one who looks upon your product as their own and obtains immense delight watching it grow.
If you are not on page 1 of Google then you should be.
What's in a name?
This is so important when it comes to SEO. Let’s stick with the website design SEO Company.
Let’s say you have decided to call your business after yourself “Johndoe.com” what does this tell your potential customers? Absolutely nothing. On the other hand if you had this as your business website domain “websitedesigncardiff.com” people know exactly what you do and the area you cover. A website I built a little while ago had the following structure.
Hypnosiscardiff.co.uk which is fine it’s a hypnotherapist in Cardiff. Now when we add a page to our website “hypnotherapy for anxiety, the URL changes as we go from hypnosiscardiff.co.uk/ to hypnosiscardiff.co.uk/hypnotherapy for anxiety. Google will look at hypnosis and hypnotherapy as two separate words, plus you have the addition of anxiety and Drogheda, which makes this an easy search for SEO. Anyone looking for help with anxiety using hypnosis or hypnotherapy, from Drogheda would find this page easily. This is of course just an introduction to SEO and covers just one of the two hundred ranking factors Google deems it necessary to give your website a high ranking. Should you need any help just get in contact.
Search Engine Optimisation Drogheda, For as little as only £500 a month.
We have you covered, infact we will take care of everything for you. As stated elsewhere, if this is a new build it can take anything from 3 – 6 months before you see any return on your investment. If on the other hand this is an established build, change can be seen withing a few days if not sooner. Having said that, we will keep you advised weekly of the ongoing work we undertake.
Believe it or not, every successful website out there started the very same way, a voice in the wilderness, which was loved and encouraged to grow. You are not going to hit page 1 on Google over night, this kind of achievement takes time, money, effort and self-discipline.